ABOUT
London-based creative strategist and brand-builder. Culturally fluent, process-driven designer of distinctive, impactful storytelling.
(BA) Communication Studies [MAGNA CUM LAUDE] | Northeastern University (2017-2021)
(Pre-College Program) Media, Culture, & Communication [DISTINCTION] | New York University (2016)
London, United Kingdom
2023 - Present
National Research Group (NRG)
Content & Communications Strategist
Los Angeles, California
2023 - 2024
National Research Group (NRG)
Senior Research Analyst, Global Marketing
Los Angeles, California
2022 - 2023
Hubspot, Inc.
Global Events Production (Co-Op)
Boston, Massachusetts
2021 - 2021
Hubspot, Inc.
Global Events Content Strategy (Co-Op)
Boston, Massachusetts
2020 - 2020
Reebok International Ltd.
Global & US Public Relations & Social Media (Co-Op)
Boston, Massachusetts
2019 - 2019
QC Exclusive Magazine
Contributing Writer & Editorial Intern
Charlotte, North Carolina
2018 - 2018
Strategic Communications
Research
Design
Brand Development
Art Direction
Integrated Marketing
Copywriting
Creative Writing
Copy Editing
Project Management
Public Speaking
Leadership
Northeastern University
2021
Outstanding Research Award
Northeastern University
2021
Michael Woodnick Quality of Life Award
Northeastern University
2021
Communications Studies Junior Scholar
Northeastern University
2020
Communications Studies Department Service Award
Northeastern University
2020
Notable Essay Recognition
New York University
2016
2024
‘yolk’, Bottlecap Press
Poetry by Lucy Murrey
2024
“Gen Z and sports—6 trends to know about”, Ad Age
2024
“Award winners honored at CAMD celebration”, Northeastern University
2022
“Making an Impact, One Bracelet at a Time”, Charlotte Parent
2016
Founder, Brand Consultant
Lever Street
andrew@leverstreet.com
Barney Kass
Audiovisual Researcher
Co-Founder, MASS
barneykass@outlook.com
Grady Miller
Chief Strategy Officer
National Research Group
grady.miller@nrgmr.com
Last Updated 14.02.25
Independent publishing platform × interactive activity book presenting absurd, not-for-sale DIY fashion products with tongue-in-cheek instructions, alongside contributions from international emerging artists, writers, and independent fashion brands.
Vol. I sold out across 7 international stockists.
Vol. II launches Spring 2026.
WEBSITE
Developed a strategic content platform translating deep qualitative and quantitative research into designed outputs across presentations, newsletters, editorial, and social.
Leveraged cultural intelligence to synthesize insights into clear, actionable recommendations, shaping a distinct, culturally fluent POV that strengthened client relationships, elevated thought leadership, and positioned NRG as an always-on source of strategic insight.
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As part of a team of five, developed narrative strategy, art direction, and creative content for a 360° campaign celebrating 30 years of craft.
Built a poetic, culturally informed campaign that translated the brand’s Australian heritage for a London audience, connecting story to store through film, photography, print, sculptural displays, and community workshops.
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Experimental research and design project leveraging interactivity to introduce friction in media consumption, reflecting and mediating the acceleration of today’s hyperreal visual world.
The output is a 9:16 looping “short-form video” that requires manual frame-by-frame progression, over time causing severe visual distortion through a blend of iPhone footage, manual graphic animation and AI-generated interpolation.
FULL PROJECT
Research-driven exploration of how digitalization transforms cultural memory, presented as both a physical archive and skeuomorphic digital flipbook replicating analog collection practices.
FULL PROJECT
© CARGO TEST 2027