LUCY MURREY

Silly Little Projects (Volumes I - II)
Creative direction, production, marketing and distribution for print magazine
04.2025 - Ongoing

A ‘DIY-couture catalogue’, Silly Little Projects is a fun and interactive
new publication dedicated to craft and the art of not taking itself too seriously.

The sophomore edition—themed ‘DIY Trying’—is about being bold enough to fly in the face
of perfection, and realise those lofty plans crowding your head space.

Featuring a coloring page cover and jam-packed with activities like coloring,
cut and paste, fill in the blank, and how-tos, SLP dares you to Do It Yourself.

The periodical serves as an annual lookbook for a collection of original, DIY products,
as well as a platform for emerging artists, writers, and fashion brands worldwide.

SLP is stocked in 9 stores globally, and hosts pop-ups and
artist-led workshops across New York City, London, and Paris.