LUCY MURREY

Collect, Curate, Treasure
Campaign and store installation for Mud Australia x London Craft Week
12.05 - 18.05.2025

A multimedia exhibition that honours Mud Australia's heritage in handmade porcelain—
reimagined within the context of London’s vibrant creative landscape.

The campaign traces the brand’s journey from Sydney to London through the historical practice of mudlarking:
the art of collecting, curating, and cherishing objects that carry enduring meaning.

Collect, Curate, Treasure connects story to store through
film, photography, print, sculptural displays, and community workshops.

A limited-edition print publication presented in-store alongside collectible
postcards, recipe cards, and stamps tells the story of both the brand’s legacy and future.

A series of in-store workshops led by local artisans spotlights sustainable practices,
quality materials, and contemporary craft across the city’s dynamic design culture.