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            <url>
                        <loc>https://lucmur.com/intro</loc>
            
            
            <lastmod>2026-07-27T11:45:18+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/B3053342145211645876327590257585/Screenshot-2026-06-07-at-11.52.58PM.png</image:loc>
                                            <image:caption>Creative Director, Creative Producer &amp;#x26; Strategic Partner&lt;br /&gt;
London, United Kingdom

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        </url>
            <url>
                        <loc>https://lucmur.com/project-001</loc>
            
            
            <lastmod>2026-07-27T11:45:18+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/O3053334260722740635464748098481/ON_1157d_34.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;&lt;i&gt;LOOK&lt;/i&gt;&lt;br /&gt;Production of debut solo exhibition for Los Angeles-based artist Brent McKeever&lt;br /&gt;


17.07. - 05.09.2026&lt;br /&gt;
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                    <image:loc>https://freight.cargo.site/t/original/i/E3053335352788436543143913317297/ON_1157d_20.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;
Lined with lenticular works, the gallery‘s main room reimagines the act of digital consumption: &lt;br /&gt;
images shift, dissolve, and reappear as the viewer moves through the space.
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                    <image:loc>https://freight.cargo.site/t/original/i/H3053335733861275617835830600625/ON_1157d_06.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;LOOK is both an imperative and a diagnosis. It names an act of spectatorship, a condition of contemporary culture, and the artist‘s own method.&lt;br /&gt;
To continue looking, beyond beauty, beyond fear, beyond certainty, is not merely an aesthetic act, but a psychological one.&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/A3053335943231820854439241442225/ON_1157d_09.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;Echoing the mechanics of scrolling, the works unfold through duration &lt;br /&gt;
rather than in a single static encounter, reflecting the accelerated rhythms of contemporary life.&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O3053337342398912101235021964209/ON_1157d_24.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;Yet this eroticism is repeatedly interrupted by dread. Bare flesh is doused in blood. Anonymous bodies collapse into contorted forms. &lt;br /&gt;Devotional imagery appears beside pornography. Beauty is placed in continual proximity to its opposite.&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/Y3053337581173567391331458081713/ON_1157d_23.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;In McKeever‘s hands, fashion-derived imagery, phone screens, devotional references, internet text, staged bodies, &lt;br /&gt;
personal artifacts, and graphic interference become unstable optical objects whose meaning is never fully fixed. &lt;br /&gt;
&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/M3053621408145888011942101377969/ON_1157d_01.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;Flesh, wetness, fetishistic motifs, religious imagery, and consumer aesthetics recur throughout, &lt;br /&gt;echoing the visual language of a generation formed by fashion, popular culture, and networked media.&lt;br /&gt;
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        </url>
            <url>
                        <loc>https://lucmur.com/project-002-1</loc>
            
            
            <lastmod>2026-07-27T11:45:21+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/V3053340025274923437478499443633/Postcards-print-with-bleed_Page_09.jpg</image:loc>
                                            <image:caption>Sumor Solstice Festival&lt;br /&gt;

Spatial design and creative production for Om Being&lt;br /&gt;
04. - 06.2026
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                    <image:loc>https://freight.cargo.site/t/original/i/J3053701740082320434518607389617/SUMOR4.jpeg</image:loc>
                                            <image:caption>Much like our pagan predecessors, Sumor is a time to tap back into the story of solstice. &lt;br /&gt;For millennia peoples would congregate at this time of year, break bread, tell each other stories, play music and dance around fires. </image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/R3053701740063873690444897838001/SUMOR3.jpeg</image:loc>
                                            <image:caption>Sumor Solstice Festival&lt;br /&gt;

Spatial design and creative production for Om Being&lt;br /&gt;
04. - 06.2026
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                    <image:loc>https://freight.cargo.site/t/original/i/H3053701740100767178592316941233/SUMOR5.jpeg</image:loc>
                                            <image:caption>At Sumor, we dial into the highest frequencies of our being, allowing space to breathe, &lt;br /&gt;
heal, connect and feel the fullness of the human experience once again.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/H3053707732045964177223711056817/SUMOR7.png</image:loc>
                                            <image:caption>Sumor Festival, hosted by Hackney-based studio Om Being, does the same but through yoga, &lt;br /&gt;
a VOID sound system and DJs all night—celebrating a love for underground dance music and ancient movement practices.&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/I3053718482605496150339587793841/SUMOR8.png</image:loc>
                                            <image:caption>Stages are designed and festival areas decorated to reflect elements of the surrounding natural environment, &lt;br /&gt;
uniting a spirit of connection, mysticism, ritual, music, community and belonging,</image:caption>
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        </url>
            <url>
                        <loc>https://lucmur.com/project-003</loc>
            
            
            <lastmod>2026-07-27T11:48:02+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/M2233236549147741585577699256924/2025-02-25-0029.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;Silly Little Projects &lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;(Volumes I - II)&lt;/span&gt; &lt;br /&gt;
Creative direction, production, marketing and distribution for print magazine &lt;br /&gt;
04.2025 - Ongoing
&lt;/span&gt;</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M3053682252351585157389574595505/Img082.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;The periodical serves as an annual lookbook for a collection of original, DIY products, &lt;br /&gt;
as well as a platform for emerging artists, writers, and fashion brands worldwide.&lt;/span&gt;</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F3053682252370031901463284147121/Img088.jpg</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;Featuring a coloring page cover and jam-packed with activities like coloring, &lt;br /&gt;
cut and paste, fill in the blank, and how-tos, SLP dares you to Do It Yourself.&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/I3053683376809763658502712452017/Screenshot-2026-02-14-at-12.07.37PM.png</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;Silly Little Projects &lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;(Volumes I - II)&lt;/span&gt; &lt;br /&gt;
Creative direction, production, marketing and distribution for print magazine &lt;br /&gt;
04.2025 - Ongoing
&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/J3053683376846657146650131555249/Screenshot-2026-02-14-at-12.08.44PM.png</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;SLP is stocked in 9 stores globally, and hosts pop-ups and 
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artist-led 
workshops across New York City, London, and Paris.&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O3053683376828210402576422003633/Screenshot-2026-02-14-at-12.08.33PM.png</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;A ‘DIY-couture catalogue’, &lt;i&gt;Silly Little Projects &lt;/i&gt;is a fun and interactive &lt;br /&gt;
new publication dedicated to craft and the art of not taking itself too seriously. &lt;br /&gt;
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&lt;/span&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/P3053685403904023174371629982641/Screenshot-2026-02-14-at-12.07.21PM.png</image:loc>
                                            <image:caption>&lt;span style=&quot;color: rgba(255, 255, 255, 0.85);&quot;&gt;The sophomore edition—themed ‘DIY Trying’—is about being bold enough to fly in the face &lt;br /&gt;
of perfection, and realise those lofty plans crowding your head space. &lt;/span&gt;</image:caption>
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        </url>
            <url>
                        <loc>https://lucmur.com/project-004</loc>
            
            
            <lastmod>2026-07-27T11:48:01+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/V3053340025274923437478499443633/Postcards-print-with-bleed_Page_09.jpg</image:loc>
                                            <image:caption>The campaign traces the brand’s journey from Sydney to London through the historical practice of mudlarking: &lt;br /&gt;the art of collecting, curating, and cherishing objects that carry enduring meaning.&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/R3053340025219583205257370788785/DSC03809.jpg</image:loc>
                                            <image:caption>&lt;i&gt;Collect, Curate, Treasure&lt;/i&gt; connects story to store through &lt;br /&gt;
film, photography, print, sculptural displays, and community workshops.</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A3053340025238029949331080340401/DSC03811.jpg</image:loc>
                                            <image:caption>A multimedia exhibition that honours Mud Australia&amp;#x27;s heritage in handmade porcelain—&lt;br /&gt;
reimagined within the context of London’s vibrant creative landscape. &lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O3053340025256476693404789892017/MUD.jpg</image:loc>
                                            <image:caption>&lt;i&gt;Collect, Curate, Treasure&lt;/i&gt;
&lt;br /&gt;
Campaign and store installation for Mud Australia x London Craft Week&lt;br /&gt;
12.05 - 18.05.2025
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                    <image:loc>https://freight.cargo.site/t/original/i/A3053631547896830216387305006001/Screenshot-2026-02-14-at-12.17.57PM.png</image:loc>
                                            <image:caption>A limited-edition print publication presented in-store alongside collectible &lt;br /&gt;
postcards, recipe cards, and stamps tells the story of both the brand’s legacy and future.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/R3053631547823043240092466799537/Screenshot-2026-07-26-at-11.39.45PM.png</image:loc>
                                            <image:caption>A series of in-store workshops led by local artisans spotlights sustainable practices, &lt;br /&gt;
quality materials, and contemporary craft across the city’s dynamic design culture.</image:caption>
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        </url>
            <url>
                        <loc>https://lucmur.com/profile</loc>
            
            
            <lastmod>2026-07-27T11:45:21+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/E3053325035469135885170565833649/LUCY_MURREY_IMG.png</image:loc>
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        </url>
            <url>
                        <loc>https://lucmur.com/middle-nav</loc>
            
            
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        </url>
            <url>
                        <loc>https://lucmur.com/top-nav-(mobile)</loc>
            
            
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